INTRODUCTION

Hi!

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The Clothing and Textile Association (CTA) has decided to employ external researchers to help their member companies shape up their corporate communications initiatives.

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In order to provide realistic feedback to its clients, CTA is employing youths between 17 and 24 years of age to research, report and recommend changes to their clients.

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You and your team are chosen for this important task to improve the relationships between companies and their relationship with their target audiences (see RESOURCE for an explanation of what is a target audience).

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· INTRODUCTION
· PROCESS
· TASK
· RESOURCES
· MARKING SCHEME (GRADING CRITERIA)
· CONCLUSION