RESOURCES

http://www.nist.gov/public_affairs/taglance/tag97spr/titanic.gif

CLUES: You need to understand the corporate communication strategies employed by the company that you have selected. The people who are important to the companies are known in the corporate communication world as "audiences". You as a customer of the company is a Consumer. Consumers form one “audience” that a company must establish a relationship with. Below are examples of “important audiences” that a company must deal with:

1. Consumers
2. Investors
3. Government
4. Media
5. Employees
6. Social Activists

You can find out more by clicking on the words in the next section OR refer to the Corporate Communications handbook.

Consumer Investor

Government Social Activist

Employees Media

Here are the various web resources to help you define other key terms:

MISSION STATEMENT CORPORATE VISION

OTHER USEFUL ON-LINE RESOURCES FOR CORPORATE COMMUNICATIONS:

Institute for Public Relations This website provides a good resource for looking up definitions of PR and Corporate Relations terms. It also provides additional description of what is a public etc. URL: http://www.instituteforpr.com/pdf/Dictionary.pdf


This is another web-based resource from Marketing.Com. It defines mainly marketing terms but appropriate for corporate strategy definitions eg Vision Mission, Values, Goals. URL: http://www.marketingpower.com/mg-dictionary.php

Yet another web-based PR/Corporate Relations dictionary that is useful in helping you to define certain terms. The Public Relations Academy helps you understand how PR works. URL: http://www.learnpr.com/Refer_pages/pr_glossary.htm

Here are a few more web-sites thrown up by the weird and wonderful world of wikipedia!!!! http://en.wikipedia.org/wiki/Main_Page

PR Watch a publication of the Center for Media & Democracy, specializes in exposing deceptive and manipulative public relations campaigns. URL: http://www.prwatch.org

About Public Relations by the Public Relations Society of America. URL : (http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1)

Here is a web-tutorial to teach you on how to construct an efficient Powerpoint presentation. Just click on the link for the tutorial. Web Tutorial

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· INTRODUCTION
· PROCESS
· TASK
· RESOURCES
· MARKING SCHEME (GRADING CRITERIA)
· CONCLUSION